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How "Gifts with Purchase" drive sales and boost profits.
Everyone likes to get something for free. But learning how to maximize gift-with-purchase incentives is key to making this sales technique profitable to the seller.
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What happens to the warranties if an extended warranty company goes out of...
What happens to the warranties we have sold if we go out of business? This is a very common question and concern that retailers may have when deciding to offer third party extended warranties and...
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Navigating the Legal Warranty in Quebec
How to Position the Protection Plan You may know it as Bill 60. Or perhaps just as the Legal Warranty. But what is known for certain is that this consumer protection law in Quebec is causing much...
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Naviguer la garantie légale au Québec
Comment positionner le plan de protection Vous la connaissez peut-être sous le nom de projet de loi 60, ou peut-être seulement sous le nom de Garantie Légale. Mais cequi est sûr, c'est que cette loi...
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THROWBACK THURSDAY: Brick Phone or Mobile Demolition Device?
In honour of Canada History Week it's time for the ultimate technology throwback for our beloved mobile phones. Not to disrespect Alexander Graham Bell, but we have come a long way from the first...
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Apple's Indestructible iPhone 6 & Warranties: Ways to Make the Inevitable...
There are three things that are certain in this life: death, taxes, and dropping your cell phone. You've either already had the stomach-turning experience of seeing a spidery crack radiate across...
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